Just as the original Prius rewrote the rulebook back in 1997 (read our Prius blog), the all-new model elevates the pioneering Hybrid back where it belongs: at the forefront of cutting-edge design, efficiency and innovation.

It is the safest, greenest, most economical and best for families: Toyota Prius an all-round winner in UK awards season, taking home seven trophies and titles including:

2017 Toyota Prius named “Best car for the money”, “Safest car” and “Car of the year”

Find out more about Prius awards HERE and below:

1. The Good Design Award (2009, Japan)

2. iF Product Design Award (2009, Germany)

3. Design for Asia Special Award for Sustainability (2009, Hong Kong)

4. Design for Asia Award Bronze Award (2009, Hong Kong)

5. International Public Design Award, Grand Prix (2009)

6. JIDA Design Museum Selection (Vol.11/2009, Japan)

7. JAHFA Car Design of the Year (2009-2010, Japan)

8. Japan Car Design Awards Golden Marker Trophy (2010)

Toyota Prius Hybrid, Womens World Car of the year,
Toyota Prius hybrid award winner
Toyota Prius Hybrid, UK Car of the Year, COTY

Want to know more about our hybrid technology?

Watch our videos:

Prius Hybrid 360° View

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Main vehicle Image
Model shown is for illustrative purpose only